Beyond air and water, the concept of purification extends into personal care and hygiene products. The rise of the 'clean beauty' movement reflects a growing awareness of the ingredients in the products we use every day. Consumers are increasingly opting for products that are free from harsh chemicals, artificial fragrances, and parabens. Brands that prioritize the use of natural and organic ingredients create formulations designed to be gentle yet effective. By choosing purified materials and processes, these companies contribute to the health of not just consumers, but also the environment—creating a virtuous cycle of wellness.